For all MBA programs students are required to successfully complete three core modules and prepare upto standard Thesis.
The MBA Core Modules(Compulsory)
1. ORGANISATIONAL BEHAVIOUR
2. BUSINESS POLICY & STRATEGY
3. OPERATIONS MANAGEMENT
1. MBA – BUSINESS ADMINISTRATION
The Master of Business Administration (MBA) will help you prepare for a career at senior managerial level, understand and contribute towards your organisation’s strategic position and development. The program aims to develop understanding of the factors contributing to business success and enable students to build analytical skills in business problem solving. It provides participants with a broad-based knowledge of other management subject areas and the theory and practice of management skills.
1. FINANCIAL MANAGEMENT
2. EUROPEAN BUSINESS ENVIRONMENT
3. INFORMATION TECHNOLOGY
4. PUBLIC RELATIONS & ADVERTISING
5. GLOBAL MARKETING STRATEGIES
6. PRACTICE OF MARKETING
7. MANAGING CHANGE
2. MBA – GLOBAL CORPORATE STRATEGIES
The course is designed for people who wish to undertake an intensive academic study of international business and management. The program’s content reflects the increasing globalization of both the knowledge and practice base of business and management education. It provides the knowledge and skills necessary for entry into the global business environment, and helps the participants to deal with the demands of the complex and rapidly changing global environments.
1. GLOBAL MARKETING STRATEGIES
2. GLOBAL MARKETING RESEARCH
3. PRACTICE OF MARKETING
4. GLOBAL MARKETING COMMUNICATIONS
5. INFORMATION TECHNOLOGY
6. INTERNATIONAL FINANCIAL MANAGEMENT
7. EUROPEAN BUSINESS ENVIRONMENT
3. MBA – MARKETING STRATEGY
The MBA in Marketing is a leading qualification for those whose career interests lie in the marketing area. The course aims to broaden the students’ existing understanding of the marketing function and to develop a capacity for analyzing complex marketing and business situations and leading decision on appropriate courses of action. By the end of the course students will appreciate the interrelationships between the marketing mix elements and the strategic dimensions of marketing.
1. GLOBAL MARKETING STRATEGIES
2. MARKETING PLANNING & CONTROL
3. MARKETING COMMUNICATIONS
4. PUBLIC RELATIONS & ADVERTISING
5. INFORMATION TECHNOLOGY
6. MARKETING OF SERVICES
7. PRACTICE OF MARKETING
4. MBA – TOURISM MANAGEMENT
The aim of the program is to develop managers for the tourism industry who appreciate the competing demands of tourists and the local environment. To achieve this program includes detailed analysis of tourism management issues and the application of suitable management techniques. It will contribute to the understanding of global issues pertaining to the growing tourism business.
1. TOURISM MANAGEMENT
2. MARKETING PRACTICE IN THE HOTEL & CATERING INDUSTRY
3. TRAVEL & TOURISM
4. GLOBAL MARKETING STRATEGIES
5. PUBLIC RELATIONS & ADVERTISING
6. INFORMATION TECHNOLOGY
7. DEVELOPMENT OF TOURISM & THE ENVIRONMENT
5. MBA – FINANCIAL MANAGEMENT & INVESTMENT
The aim of this program is to integrate the concept of financial management with an understanding of the overall strategy of the organization. The course is tailored to the needs of both private and public sector managers and provides the foundation for more senior leads of managerial responsibilities. The course helps to increase awareness of the multifunctional nature of investment decisions. It demonstrates the significant importance of financial information. As a result of its organizational strategy content, it offers the opportunity to appreciate the vital contribution of business strategy.
1. PRINCIPLES OF CORPORATE FINANCE
2. FINANCIAL PLANNING & CONTROL
3. INFORMATION TECHNOLOGY
4. INVESTMENT
5. INTERNATIONAL FINANCIAL MANAGEMENT
6. MARKETING OF FINANCIAL SERVICES
7. FINANCIAL MANAGEMENT
6. MBA – EUROPEAN STUDIES
The establishment of the single European market has resulted in a growing demand for managers with knowledge for managers with knowledge of European business, and its place in the international environment, a demand which this course aims to meet. This qualification will benefit individuals who seek career progression in the European business environment. The aim of this program is to introduce and build up the students’ knowledge into the complicated economic, business, marketing, social, legal and political world of the European continent in particular the European Union (EU). The EU is examined as a separate entity and similarly the former Central European Countries. EU decision-making mechanisms are thoroughly studied and their importance on the proper functioning of the Union are explained. This MBA program will enable the candidate to understand and see the many sided angles on how the EU contributes and participates in the world economy and world political stability. EU relations and policies with the Mediterranean countries, USA, Japan and the rest of the world are also examined.
1. THE EUROPEAN BUSINESS ENVIRONMENT
2. EUROPEAN UNION LAW
3. EU DECISION-MAKING MECHANISMS
4. EUROPEAN ECONOMICS & POLITICS
5. MANAGING CHANGE
6. GLOBAL MARKETING STRATEGIES
7. INFORMATION TECHNOLOGY
7. MBA - INSURANCE
The MBA in Insurance is an innovative well balanced program for the career minded student. This program will open wide doors for the insurance industry worldwide. It introduces the student into the exciting and rewarding insurance business. Risk and insurance are thoroughly covered to enable the student grasp the concept of risk and the necessity for insurance. The legal aspects of insurance are dealt with so that the student will gain knowledge of the legal framework of insurance. Specialist branches of insurance such as life and marine are included in the program giving the student a broader perspective of the subject. The general courses of management, investment and international financial management give this MBA a full-strength and make it a challenging and rewarding program.
1. RISK & INSURANCE
2. LIFE ASSURANCE PRACTICE
3. MARINE INSURANCE
4. MODERN INSURANCE LAW
5. PRACTICE OF MARKETING
6. INVESTMENT
7. INTERNATIONAL FINANCIAL MANAGEMENT
8. MBA – BANKING AND FINANCE
Banking is a career which has become increasingly attractive for MBA holders. Also people with banks find themselves unable to climb up the hierarchy unless they have formal postgraduate qualifications. Surely an MBA in banking will naturally be a valuable asset for the banks of the 21st Century. The MBA program covers the monetary and financial systems giving the student a broad understanding of the banking environment both domestic and global. The inclusion in the program of management, investment and practice of banking give the student the right perspective to digest and appreciate the role of banking in our business world. Finally the subject of European Business Environment enables the student to appreciate the role of the European Union (EU) and its new currency, the Euro, in the global banking community.
1. MONETARY & FINANCIAL SYSTEMS
2. PRACTICE OF BANKING
3. MARKETING OF FINANCIAL SERVICES
4. INVESTMENT
5. FINANCE OF INTERNATIONAL TRADE
6. INFORMATION TECHNOLOGY
7. EUROPEAN BUSINESS ENVIRONMENT
9. MBA – FINANCIAL & COMPUTERS MANAGEMENT
This program offers the student a cross fertilization of the financial and computers worlds. It aims at making students competent in the exciting and challenging subject of information technology and at the same time the financial aspects of business are dealt with. Combining financial and computers skills and knowledge this MBA aims to help the student walk into a job armed with all the necessary tools that will enable the MBA holder to take up a top managerial position.
1. INFORMATION TECHNOLOGY
2. FINANCIAL MANAGEMENT
3. DATABASE MANAGEMENT
4. SOFTWARE PROJECT MANAGEMENT
5. MARKETING OF FINANCIAL SERVICES
6. INVESTMENT
7. FINANCIAL PLANNING & CONTROL
10. MBA - SHIPPING
This program aims to guide the student through the various extensive subjects connected with the exciting world of shipping. The last decade has evidenced tremendous changes in the shipping industry such as the emergence of the giant bulk carriers and the onset of containerization. There has also been a vast amount of legislation dealing with the industry. The MBA in shipping will provide the student with a thorough understanding of the shipping world and its many parameters such as the legal aspects, marine insurance, information technology, financial management and global marketing strategies. Overall this MBA is an exciting and challenging pro-gram for all those aspiring to make a career in shipping.
1. INTRODUCTION TO SHIPPING
2. LAW OF SEA TRANSPORT
3. MARINE INSURANCE
4. CUSTOMS & SHIP’S DOCUMENTS
5. GLOBAL MARKETING STRATEGIES
6. INFORMATION TECHNOLOGY
7. FINANCIAL MANAGEMENT
11. MBA – HUMAN RESOURCES MANAGEMENT
The aim of this MBA program is to provide a general background for all aspects of personnel management. Since work and its management are human activities set in motion, carried out continuously supervised, monitored and assessed by people who are constantly interacting with each other, human factors are crucially important. The program aims to examine all aspects of the important areas covered by research into the behaviours of people at work.
1. EMPLOYMENT RELATIONS
2. HUMAN RESOURCES MANAGEMENT
3. INDUSTRIAL RELATIONS
4. PUBLIC RELATIONS & ADVERTISING
5. MANAGING CHANGE
6. PRACTICE OF MARKETING
7. INFORMATION TECHNOLOGY
12. MBA – HEALTH UNITS MANAGEMENT
This MBA Program aims to equip the students with all knowledge necessary to enable him/her manage a health unit whether a hospital or clinic or medical centre and whether public or private. The program is designed to meet the needs of those who are working in health services as practitioners, managers and administrators. It is also suitable for graduates with research interest in the changing nature of health and social care policies, delivery systems and professional practices in the new mixed economy of welfare.
1. RESEARCH METHODOLOGY
2. HEALTH PROMOTION
3.FINANCIAL MANAGEMENT
4. HOSPITAL & CLINIC MANAGEMENT
5. RELATIONSHIP MARKETING
6. PUBLIC & PRIVATE HEALTHCARE UNITS
7. HEALTH IN THE COUNTRYSIDE & THE CITY
13. MBA – PUBLIC RELATIONS & ADVERTISING
The aim of this MBA program is to enable students to understand the principles of public relations and advertising and explain the ways in which they can be used to develop successful PR and advertising programs. The two disciplines are combined under one MBA program thus confirming their inter-dependence and both disciplines are examined from a marketing perspective. We live in a world where the unpredictable and unforeseen exogenous factors are ever so dominant and corporations which ignore the possible disasters from social, political, governmental and environmental threats cannot be considered prudent. This is why this MBA program would be in-valuable to every executive whether in the private or public sectors. Areas covered include: Public Relations – Principles and PR in action; Media relations; public relations and marketing; Public relations in central and local government; ethics and codes of professional conduct; crisis management; sponsorships. Advertising – the advertising agency; advertising planning and budgeting; media research; consumer research; sales promotion; advertising effectiveness; advertising and society; international, multinational; global advertising.
1. PRACTICE OF MARKETING
2. MARKETING COMMUNICATIONS
3. PUBLIC RELATIONS & ADVERTISING
4. THE PRACTICE OF PUBLIC RELATIONS & ADVERTISING
5. INFORMATION TECHNOLOGY
6. PUBLIC RELATIONS & ADVERTISING FOR SERVICES
7. RELATIONSHIP MARKETING
14. MBA - LOGISTICS
The MBA Logistics program has been designed to offer the student a thorough knowledge and understanding of the mechanics of the production process, distribution and the overall operational activity of logistics, purchasing and supply chain administration. The MBA Logistics program aims to explain the challenges of practitioners and executives the vital knowledge and skills necessary for the operations in an organization so that they will be capable to locate the problems and provide solutions to the wide range of logistical problems on a local and global scale. Executives attending the MBA – Logistics are expected to develop analytical skills and sharpen their decision making abilities in order to cope with everyday intricate problems.
1. DISTRIBUTION & MATERIALS MANAGEMENT
2. LOGISTICS SYSTEMS MANAGEMENT
3. INFORMATION MANAGEMENT & TECHNOLOGY
4. MANAGING CHANGE
5. RESEARCH METHODS
6. FINANCIAL PLANNING & CONTROL
7. GLOBAL MARKETING STRATEGIES
15. MBA - GLOBAL MARKETING STRATEGIES
The aim of this program is to cover the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global players, therefore exposing the student to the full spectrum of international marketing. It differentiates between marketing strategies appropriate to industrialized, developing and less developed economies and helps identify the major organizational changes to be made when a company moves from national to international to global marketing. Upon completion of this program students will have a clear understanding of: Analysing global market opportunities; Culture and global buyer behaviour; Assessment of global marketing opportunities; Corporate dimensions of the global marketing effort; Dimensions of global pricing strategy; Dimensions of global distribution strategy; Dimensions of global promotion strategy; Dimensions of exporting strategy; Organization and control of global marketing activities; Control of the global marketing effort;
1. GLOBAL MARKETING STRATEGIES
2. GLOBAL MARKETING RESEARCH
3. GLOBAL MARKETING COMMUNICATIONS
4. MARKETING PLANNING & CONTROL
5. EUROPEAN BUSINESS ENVIRONMENT
6. INFORMATION TECHNOLOGY
7. PRACTICE OF MARKETING
16. MBA - DIGITAL MARKETING
In today´s highly competitive global business environment, marketing is undergoing an intense transformation. The digital media and internet have a growing influence on the new approaches to marketing. This shift in buying and consumerism requires a close training designed for students who are interested in this new activity sector. Digital marketing forms a significant segment of e-commerce and is a constantly changing area, presenting marketers with new challenges and opportunities on a regular basis. To date, the emergence of digital technology has led to a revolutionary change in marketing, and by the end of this decade every facet of the marketing mix will have been radically challenged. This MBA program is a unique and innovative programme. It reflects the needs of students who intend to work in the digital economy sector and it will provide them with the knowledge and skills required by the employers. This programme is particularly suited to candidates who want to develop a deeper understanding of new concepts. However, it is also an excellent grounding for any applicant who wishes to enter the field, offering a comprehensive grasp of digital marketing. You will grow, both professionally and personally, to reach your full potential. This MBA program will also present a new business model for digital marketing. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics that will be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality techniques, virtual worlds, open innovation, measurement and ROI tracking, and multichannel integration.
1. CONCEPTS OF DIGITAL MARKETING
2. CONSUMER BEAHVIOUR IN DIGITAL MARKETING
3. DIGITAL MARKETING STRATEGY
4. DIGITAL MARKETING TOOLS
5. SOCIAL MEDIA MARKETING
6. DIGITAL BRAND MANAGEMENT
7. MOBILE MARKETING