The Cyprus Institute of Marketing



The Cyprus Institute of Marketing Ltd. (Reg. BVI) was established in 1997 and is a pioneer in offering Distance - Learning degrees. Today, CIM (BVI) is considered as one of the Leading Global Business Schools in the world, offering Undergraduate, Masters and PhD (Doctoral) Programmes in fields including Tourism, Shipping, Insurance, Banking, Human Resource Management, Psychology, Business Law, Health Units Management, Financial and Computer Studies and many others. Our aim has always been to bridge a gap in the market by offering specialised programmes to mature, in-career students. Because we believe that - as our motto has it - Learning Never Ends, at CIM (BVI) we have designed our programmes around the needs and characteristics of individuals who may not have had the chance to earn a prestigious degree earlier in their lives. We thus think of ourselves as a "Second-Chance" institution. CIM (BVI) has won the respect and recognition of business managers around the world - that is why our graduates are sought after by corporations for employment. It is with great satisfaction that we see so many of our alumni holding key positions across the industry. We take our position in the market very seriously and we are fully committed to facing the challenges that lay ahead in maintaining our role as Global Leaders in Higher Education.

BUSINESS ENGLISH DIPLOMA (BED) One year
Aims: This Programme is designed for in-career adults who require a practical knowledge of spoken and written English for use within the Business Environment. The first objective is to develop fluency in general social situations. The specific vocabulary of business and office practice is introduced gradually as the course proceeds. Business letters/report writing is one of the main ingredients of the course. The student is also familiarised with drafting agendas, minute taking, preparation of reports.
Comprehension exercises are also used to check understanding and provide practical experience.

1. Business Correspondence
2. Business Vocabulary
3. Office English
4. English for Management
5. Computers & Information Systems
6. Marketing Management

BACHELOR IN MARKETING SCIENCE (BAMS)
Aims: This course has been designed to satisfy the needs of business people and professionals who did not have a formal higher education other than Secondary School. Today's Managers all over the world are increasingly facing more and more difficult and unique problems which demand solutions and immediate action. CIM BVI qualifications offer these solutions.
Year - I
1. Marketing Management
2. Economics
3. Business Organisation
4. Statistics
5. Business English
6. Commercial Law
Year - II
1. Relationship Marketing
2. Behavioural Studies
3. Human Resource Management
4. Computers & Information Systems
5. Marketing Case Studies
6. Practice of Marketing
Year - III
1. Marketing Communications
2. Market Research
3. Public Relations & Advertising
4. Marketing Planning & Control
5. International Marketing Strategies
6. Case Studies
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Marketing Studies (ADAMS) is awarded. Finally, upon successful completion of Year 3, the Bachelor in marketing Studies (BAMS) is awarded.

BACHELORS IN BUSINESS ADMINISTRATION (BBA)
Aims: The aims of this course are to increase and refine the strategic management skills of the students (most of whom are expected to already be holding a managerial post). Superior management is the product of certain attitudes, knowledge, and skills that combine in unique individuals to secure an organisation's enduring success, growth, financial return, and the ability to adapt to changing circumstances. Identifying and helping implement such attitudes is what this course is about. We pursue this aim through the experience, knowledge, and wisdom of our carefully selected Members of Staff (all of whom are themselves in high managerial positions in the Industry, Banking or Business sectors).
Year - I
1. Marketing Management
2. Economics
3. Business Organisation
4. Statistics
5. Business English
6. Commercial Law
Year - II
1. Financial & Management Accounting
2. Behavioural Studies
3. Human Resource Management
4. Computers & Information Systems
5. Case Study Analysis
6. Practice of Marketing
Year - III
1. Marketing Communications
2. Executive Skills
3. Public Relations
4. Marketing Planning & Control
5. International Marketing Strategies
6. Case Studies
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Business Administration (ADBA) is awarded. Finally, upon successful completion of Year 3, the Bachelor in Business Administration (BBA) is awarded.

BACHELORS IN SHIPPING MANAGEMENT (BSM)
Aims: The course is designed to equip students with up-to-date techniques in the management of shipping. Moreover, it aims to offer students an understanding of the complex problems facing the shipping world in the 21st century.
Year - I
1. Statistics
2. Economics
3. Business Organisation
4. Commercial Law
5. Marketing Management
6. Business English
Year - II
1. Introduction to Shipping
2. Law of Sea Transport
3. Practice of Marketing
4. Maritime Geography
5. Marine Insurance
6. Computers & Information Systems
Year - III
1. Maritime Logistics
2. Public Relations
3. The Shipping Company
4. Executive Skills
5. Customs & Ship Documentation
6. International Marketing
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Shipping Management (ADSM) is awarded. Finally, upon successful completion of Year 3, the Bachelor in Shipping Management (BSM) is awarded.

BACHELOR IN TOURISM MANAGEMENT (BTM)
Aims: The course aims to equip students for a variety of business careers and to give special advantages to those wishing to enter the Travel & Tourism/Hotel industries. To this end, the course offers a balanced educational programme in accordance with the general philosophy of the 21st century and the dynamic field of the world's number one industry, Tourism.
Year - I
1. Economics
2. Business Organisation
3. Marketing Management
4. Statistics
5. Commercial Law
6. Business English
Year - II
1. Tourism & Leisure Management
2. The Travel Business
3. Marketing Practice in the Hotel Catering Industries
4. Human Resource Management
5. Behavioural Studies
6. Computers & Information Systems
Year - III
1. Public Relations
2. Executive Skills
3. Global Tourism Strategies
4. Tourism Operations Management
5. Marketing Communications
6. Planning & Development of Tourism
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Tourism Management (ADTM) is awarded. Finally, upon successful completion of Year 3, the Bachelor in Tourism Management (BTM) is awarded.

BACHELOR IN FINANCIAL & COMPUTERS MANAGEMENT (BFCM)
Aims: The aim of this programme is to make students understand the concept of finance and accounting while also demonstrate to them the importance of finance and accounting to the growth and success of a company. This course, through the aid of computers, will take the mystery out of finance and accounting and help the student to identify and solve business problems. It is aimed at transforming students into better informed and more effective managers.
Year - I
1. Marketing Management
2. Statistics
3. Commercial Law
4. Economics
5. Business English
6. Business Organisation
Year - II
1. Computer Fundamentals
2. Financial & Management Accounting
3. Information Technology
4. Management Information Systems
5. Database Systems
6. Human Resource Management
Year - III
1. Public Relations
2. Executive Skills
3. Financial Management
4. Software Project Management
5. Financial Planning and Control
6. Database Management Systems
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Financial & Computers Management (ADFCM) is awarded. Finally, upon successful completion of Year 3, the Bachelor in Financial & Computers Management(BFCM) is awarded.

BACHELOR IN BANKING MANAGEMENT (BBM)
Aims: Banking is a career which has become increasingly attractive to young people in recent years. Many individuals who are part of banking organisations find themselves unable to climb up the hierarchy unless they have some form of formal banking qualification. Banking is a profession where there are excellent opportunities and the course is designed to give students a thorough ground in the main aspects of banking. It covers the historical background of the development of money and banking and goes on to consider the present-day role of banks and the controls under which they operate.
Year - I
1. Economics
2. Commercial Law
3. Statistics
4. Business English
5. Marketing Management
6. Business Organisation
Year - II
1. Elements of Banking
2. Law Relating to Banking
3. Investment
4. Human Resource Management
5. Computers & Information Systems
6. Financial & Management Accounting
Year - III
1. Practice of Banking
2. International Banking Operations
3. Monetary & Financial Systems
4. Marketing of Financial Services
5. Financial Planning and Control
6. Strategic Marketing Management
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Banking Management (ADBM) is awarded. Finally, on successful completion of Year 3, the Bachelor in Banking Management (BBM) is awarded.

BACHELOR IN INSURANCE MANAGEMENT (BIM)
Aims: The aim of this programme is to provide the student with a clear and concise view of the world of insurance. It aims at giving the student the knowledge of the nature and functions of insurance and more importantly of the economic, legal and social environment in which insurance corporations operate.
Year - I
1. Economics
2. Commercial Law
3. Statistics
4. Business Organisation
5. Marketing Management
6. Business English
Year - II
1. Risk & Insurance
2. Contract Law & Insurance
3. Public Relations
4. Principles & Practice of Management in Insurance
5. Private Motor Insurance
6. Human Resource Management
Year - III
1. Property Insurance Underwriting
2. Insurance Broking
3. Life Assurance Practice & Administration
4. Marine Insurance & World Trade
5. Financial & Management Accounting
6. Marketing Planning & Control
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Insurance Management (ADIM) is awarded. Finally, upon successful completion of Year 3, the Bachelor in Insurance Management (BIM) is awarded.

BACHELOR IN EUROPEAN STUDIES (BES)
Aims: The aim of this programme is to introduce the student to the complicated economic, business, marketing, social, legal and political world of the European Union. The relationship between the European Union with the rest of the world is examined. Particular focus is given to the 2004 Enlargement, the Draft Constitutional Treaty and the Lisbon Treaty 2009.
Year - I
1. Economics
2. Statistics
3. Commercial Law
4. Marketing Management
5. Business Organisation
6. Business English
Year - II
1. European Union Law
2. Behavioural Studies
3. Financial & Management Accounting
4. European Marketing
5. Computers & Information Systems
6. European Economic History
Year - III
1. EU Decision Mechanisms
2. International Marketing
3. European Economics & Politics
4. Executive Skills
5. EU & the Third World
6. European Business Environment
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in European Studies (ADES) is awarded. Finally, upon successful completion of Year 3, the Bachelor in European Studies (BES) is awarded.

BACHELOR IN HUMAN RESOURCES MANAGEMENT -(BAHURMAN)
Aims: Holders of an HRM Degree from this Institute can add value to an Organisation by enhancing customers' perceptions of the products and services their Organisation has to offer. This HRM programme is thus enriched with the basic theories of Marketing in order to enable the student to become more marketing orientated when practising the HRM function in his/her Organization.
Year - I
1. Marketing Management
2. Economics
3. Business Organisation
4. Statistics
5. Business English
6. Commercial Law
Year - II
1. Human Resource Management
2. Behavioural Studies
3. Computers & Information Systems
4. Occupational Safety & Health
5. Productivity & Total Quality Management
6. Market Research
Year - III
1. Strategic HRM Planning
2. Managing Employee Performance
3. Ethical Issues & Employee Rights
4. Relationship Marketing
5. Executive Skills
6. Public Relations
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in European Studies (ADES) is awarded. Finally, upon successful completion of Year 3, the Bachelor in European Studies (BES) is awarded.

BACHELOR IN FASHION DESIGN & BUSINESS (BFDB)
Aims: This is a course that will turn your dreams into reality. You will enter the exciting world of fashion and creativity. The public is increasingly becoming fashion conscious. As a designer you will have vast opportunities to exhibit your talent. You can set up your own manufacturing or export unit. The course combines fashion with business to produce an ideal blend for those with an eye for colour and a new business sense and above all a bold creative vision. The fashion business is focussed on establishing own brands with global appeal. As long as people feel the urge to dress well, there will always be a need for more designers to provide for clothing that is appealing, fascinating and up-to-date.
Year - I
1. Elements of Fashion & Apparel Design
2. Marketing Management
3. Fashion Design & Production Illustration
4. Distribution & Retailing
5. Business English
6. Business Organisation
Year - II
1. Design Development & Style Selection
2. Garment Manufacturing
3. Home Fashions
4. Fabric Testing & Quality Control
5. Consumer Behaviour
6. Financial & Management Accounting
Year - III
1. Fashion Marketing
2. Market Research
3. International Marketing
4. Executive Skills
5. Public Relations & Advertising
6. Design Portfolio – Project
On successful completion of Year 1, the Diploma in Fashion Design & Business (DFDB) is awarded. On successful completion of Year 2, the Advanced Diploma in Fashion Design & Business (ADFDB) is awarded. Finally, upon successful completion of Year 3, the Bachelor in Fashion Design & Business (BFDB) is awarded.

BACHELOR IN BUSINESS LAW (BBL)
Aims: The B.Sc. Degree in Business Law (BBL) of the Cyprus Institute of Marketing (CIM BVI) is unique in many ways. It provides the student with the basic knowledge and skills required to understand Business Law. We live in a very demanding global corporate world and the BBL will equip you with the necessary and essential legal framework that will enable you to operate in a global legalistic environment. At the end of your Degree programme you should be in a strong position to master and develop a reasoned argument and communicate with legal terms effectively.
Year - I
1. Introduction to Law
2. English Legal System
3. Business English
4. Commercial Law
5. Economics
6. Marketing Management
Year - II
1. European Union Law
2. Land Law & Equity
3. Law of Sea Transport
4. International Law
5. Financial & Management Accounting
6. Behavioural Studies
Year - III
1. Intellectual Property Law
2. Property Law
3. Law Relating to Banking
4. Corporate and Business Crime
5. Public Relations
6. Executive Skills
On successful completion of Year I, the Diploma in Business Law (DBL) is awarded. On successful completion of Year 2, the Advanced Diploma in Business Law (ADBL) is awarded. Finally, upon successful completion of Year 3, the B.Sc. Degree in Business Law (BBL) is awarded.

BACHELOR IN PSYCHOLOGY (BAPSY)
Aims: A holder of a Degree in Psychology can have a career in all areas that have to do with human relations, including industry, commerce, education, health and social services and consulting. Psychologists investigate the reasons why we do things, how we do them and how we relate to others as well as to the world at large. Psychologists study people at all stages in their lives from birth to old age assessing:
- How people perceive
- How they think and use ideas
- How they vary in intelligence and personality and
- How they are influenced by particular environments such as work, school and family.
Year - I
1. Economics
2. Statistics
3. Business English
4. Commercial Law
5. Business Organisation
6. Marketing Management
Year - II
1. Social Psychology
2. Human Resource Management
3. Computers & Information Systems
4. Research Methodology
5. Abnormal Psychology
6. Behavioural Studies
Year - III
1. Cognitive Psychology
2. Abnormal Child Psychology
3. Public Relations
4. Work Psychology
5. Personality Psychology
6. Project
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Psychology (ADPSY) is awarded. Finally, upon successful completion of Year 3, the Bachelor in Psychology (BAPSY) is awarded.

BACHELOR IN LOGISTICS (BALG)
Aims: Logistics has not always been given the importance it deserves. Recently, though, logistics has been recognised as an important business function in its own right. Both the academic and business world now accepts that there is a need to adopt a more holistic view of the different logistics operations. The programme provides an introduction to some of the fundamental aspects of distribution & logistics and then examines the main elements of the subject. The aim of this programme is to analyse and appreciate the vital role logistics plays in the successful running of a firm not only locally but globally. The programme aims to make the student familiar with the diverse and dynamic functions of logistics and analyse the various constraints and demands imposed upon today's local and global business environments.
Year - I
1. Economics
2. Statistics
3. Management
4. Business Law
5. Marketing
6. Business English
Year - II
1. Introduction to Logistics & Distribution
2. Customer Service & Logistics
3. Logistics & Distribution Management
4. Financial & Management Accounting
5. Computers & Information Systems
6. Human Resource Management
Year - III
1. Warehousing & Storage
2. Operations Management
3. Freight Transport Management
4. Financial Management
5. Information Technology
6. Financial Planning & Control
On successful completion of Year 1, the Diploma in Marketing Management (DMM) is awarded. On successful completion of Year 2, the Advanced Diploma in Logistics (ADLG) is awarded. Finally, on successful completion of Year 3, the Bachelor in Logistics (BALG) is awarded.

BACHELOR IN INTERIOR DESIGN MANAGEMENT (BIDEM)
Aims: The aims of this programme are to equip the student with a well balanced mix of skills and knowledge of the theory and practice of the art of interior design & management. Subjects include a balanced mixture of specialist subjects in design and management. The programme is organised with self-directed study. The programme is made up of a series of subjects that build into the comprehensive discipline of interior design at both a two and three dimensional activity. This is a combined Degree introducing management science to the interior design student.
Year - I
1. Introduction to Interior Design
2. Materials & Methods
3. Auto Cad
4. Business Organisation
5. Marketing Management
6. Business English
Year - II
1. Basic Spatial Design
2. Building Construction Standards
3. Furniture and Furnishing
4. Financial and Mgt. Accounting
5. Consumer Behaviour
6. Computers & Info. Systems
Year - III
1. Contemporary Issues in Spatial Design
2. Professional Practice and Portfolio
3. International Marketing Strategies
4. Executive Skills
5. Public Relations
6. Graduate Project on Interior Design
On successful completion of Year 1, the Diploma in Interior Design & Management (DIDEM) is awarded. On successful completion of Year 2, the Advanced Diploma in Interior Design & Management (ADIDEM) is awarded. Finally, upon successful completion of Year 3, the Bachelor in Interior Design & Management (BIDEM) is awarded.
The MBA Core Modules(Compulsory)
For all MBA programs Students are required to complete sucessfully three core modules and prepare an upto standard thesis.
1. ORGANISATIONAL BEHAVIOUR
2. BUSINESS POLICY & STRATEGY
3. OPERATIONS MANAGEMENT


1. MBA – BUSINESS ADMINISTRATION
The Master of Business Administration (MBA) will help you prepare for a career at senior managerial level and understand and contribute towards your organisation's strategic position and development. The program aims to develop understanding of the factors contributing to business success and enable students to build analytical skills in business problem solving. It provides participants with a broad-based knowledge of other management subject areas and the theory and practice of management skills.
1. FINANCIAL MANAGEMENT
2. EUROPEAN BUSINESS ENVIRONMENT
3. INFORMATION TECHNOLOGY
4. PUBLIC RELATIONS & ADVERTISING
5. GLOBAL MARKETING STRATEGIES
6. PRACTICE OF MARKETING
7. MANAGING CHANGE

2. MBA – GLOBAL CORPORATE STRATEGIES
The course is designed for people who wish to undertake an intensive academic study of international business and management. The program's content reflects the increasing globalization of both the knowledge and practice base of business and management education. It provides the knowledge and skills necessary for entry into the global business environment, and helps the participants to deal with the demands of the complex and rapidly changing global environments.
1. GLOBAL MARKETING STRATEGIES
2. GLOBAL MARKETING RESEARCH
3.PRACTICE OF MARKETING
4. GLOBAL MARKETING COMMUNICATIONS
5.INFORMATION TECHNOLOGY
6.INTERNATIONAL FINANCIAL MANAGEMENT
7. EUROPEAN BUSINESS ENVIRONMENT

3. MBA – MARKETING STRATEGY
The MBA in Marketing is a leading qualification for those whose career interests lie in the marketing area. The course aims to broaden the students' existing understanding of the marketing function and to develop a capacity for analyzing complex marketing and business situations and leading decision on appropriate courses of action. By the end of the course students will appreciate the interrelationships between the marketing mix elements and the strategic dimensions of marketing.
1. GLOBAL MARKETING STRATEGIES
2.MARKETING PLANNING & CONTROL
3. MARKETING COMMUNICATIONS
4.PUBLIC RELATIONS & ADVERTISING
5.INFORMATION TECHNOLOGY
6.MARKETING OF SERVICES
7.PRACTICE OF MARKETING

4. MBA – TOURISM MANAGEMENT
The aim of the program is to develop managers for the tourism industry who appreciate the competing demands of tourists and the local environment. To achieve this program includes detailed analysis of tourism management issues and the application of suitable management techniques. It will contribute to the understanding of global issues pertaining to the growing tourism business.
1. TOURISM MANAGEMENT
2.MARKETING PRACTICE IN THE HOTEL & CATERING INDUSTRY
3.TRAVEL & TOURISM
4. GLOBAL MARKETING STRATEGIES
5.PUBLIC RELATIONS & ADVERTISING
6.INFORMATION TECHNOLOGY
7.DEVELOPMENT OF TOURISM & THE ENVIRONMENT

5. MBA – FINANCIAL MANAGEMENT & INVESTMENT
The aim of this program is to integrate the concept of financial management with an understanding of the overall strategy of the organization. The course is tailored to the needs of both private and public sector managers and provides the foundation for more senior leads of managerial responsibilities. The course helps to increase awareness of the multifunctional nature of investment decisions. It demonstrates the significant importance of financial information. As a result of its organizational strategy content, it offers the opportunity to appreciate the vital contribution of business strategy.
1. PRINCIPLES OF CORPORATE FINANCE
2.FINANCIAL PLANNING & CONTROL
3.INFORMATION TECHNOLOGY
4.INVESTMENT
5. INTERNATIONAL FINANCIAL MANAGEMENT
6. MARKETING OF FINANCIAL SERVICES
7.FINANCIAL MANAGEMENT

6. MBA – EUROPEAN STUDIES
The establishment of the single European market has resulted in a growing demand for managers with knowledge for managers with knowledge of European business, and its place in the international environment, a demand which this course aims to meet. This qualification will benefit individuals who seek career progression in the European business environment. The aim of this program is to introduce and build up the students' knowledge into the complicated economic, business, marketing, social, legal and political world of the European continent in particular the European Union (EU). The EU is examined as a separate entity and similarly the former Central European Countries. EU decision-making mechanisms are thoroughly studied and their importance on the proper functioning of the Union are explained. This MBA program will enable the candidate to understand and see the many sided angles on how the EU contributes and participates in the world economy and world political stability. EU relations and policies with the Mediterranean countries, USA, Japan and the rest of the world are also examined.
1. THE EUROPEAN BUSINESS ENVIRONMENT
2.EUROPEAN UNION LAW
3. EU DECISION-MAKING MECHANISMS
4.EUROPEAN ECONOMICS & POLITICS
5.MANAGING CHANGE
6. GLOBAL MARKETING STRATEGIES
7.INFORMATION TECHNOLOGY

7. MBA - INSURANCE
The MBA in Insurance is an innovative well balanced program for the career minded student. This pro-gram will open wide doors for the insurance industry worldwide. It introduces the student into the exciting and rewarding insurance business. Risk and insurance are thoroughly covered to enable the student grasp the concept of risk and the necessity for insurance. The legal aspects of insurance are dealt with so that the student will gain knowledge of the legal framework of insurance. Specialist branches of insurance such as life and marine are included in the program giving the student a broader perspective of the subject. The general courses of management, investment and international financial management give this MBA a full-strength and make it a challenging and rewarding program.
1. RISK & INSURANCE
2. LIFE ASSURANCE PRACTICE
3. MARINE INSURANCE
4.MODERN INSURANCE LAW
5.PRACTICE OF MARKETING
6.INVESTMENT
7. INTERNATIONAL FINANCIAL MANAGEMENT

8. MBA – BANKING
Banking is a career which has become increasingly attractive for MBA holders. Also people with banks find themselves unable to climb up the hierarchy unless they have formal postgraduate qualifications. Surely an MBA in banking will naturally be a valuable asset for the banks of the 21st Century. The MBA program covers the monetary and financial systems giving the student a broad understanding of the banking environment both domestic and global. The inclusion in the program of management, investment and practice of banking give the student the right perspective to digest and appreciate the role of banking in our business world. Finally the subject of European Business Environment enables the student to appreciate the role of the European Union (EU) and its new currency, the Euro, in the global banking community.
1. MONETARY & FINANCIAL SYSTEMS
2.PRACTICE OF BANKING
3.MARKETING OF FINANCIAL SERVICES
4.INVESTMENT
5. FINANCE OF INTERNATIONAL TRADE
6.INFORMATION TECHNOLOGY
7.EUROPEAN BUSINESS ENVIRONMENT

9. MBA – FINANCIAL & COMPUTERS MANAGEMENT
This program offers the student a cross fertilization of the financial and computers worlds. It aims at making students competent in the exciting and challenging subject of information technology and at the same time the financial aspects of business are dealt with. Combining financial and computers skills and knowledge this MBA aims to help the student walk into a job armed with all the necessary tools that will enable the MBA holder to take up a top managerial position.
1. INFORMATION TECHNOLOGY
2.FINANCIAL MANAGEMENT
3.DATABASE MANAGEMENT
4.SOFTWARE PROJECT MANAGEMENT
5.MARKETING OF FINANCIAL SERVICES
6.INVESTMENT
7. FINANCIAL PLANNING & CONTROL

10. MBA - SHIPPING
This program aims to guide the student through the various extensive subjects connected with the exciting world of shipping. The last decade has evidenced tremendous changes in the shipping industry such as the emergence of the giant bulk carriers and the onset of containerization. There has also been a vast amount of legislation dealing with the industry. The MBA in shipping will provide the student with a thorough understanding of the shipping world and its many parameters such as the legal aspects, marine insurance, information technology, financial management and global marketing strategies. Overall this MBA is an exciting and challenging pro-gram for all those aspiring to make a career in ship-ping.
1. INTRODUCTION TO SHIPPING
2.LAW OF SEA TRANSPORT
3.MARINE INSURANCE
4.CUSTOMS & SHIP'S DOCUMENTS
5. GLOBAL MARKETING STRATEGIES
6.INFORMATION TECHNOLOGY
7.FINANCIAL MANAGEMENT

11. MBA – HUMAN RESOURCES MANAGEMENT
The aim of this MBA program is to provide a general background for all aspects of personnel management. Since work and its management are human activities set in motion, carried out continuously supervised, monitored and assessed by people who are constantly interacting with each other, human factors are crucially important. The program aims to examine all aspects of the important areas covered by research into the behaviours of people at work.
1. EMPLOYMENT RELATIONS
2. HUMAN RESOURCES MANAGEMENT
3.INDUSTRIAL RELATIONS
4. PUBLIC RELATIONS & ADVERTISING
5. MANAGING CHANGE
6. PRACTICE OF MARKETING 7.INFORMATION TECHNOLOGY

12. MBA – HEALTH UNITS MANAGEMENT
This MBA Program aims to equip the students with all knowledge necessary to enable him/her manage a health unit whether a hospital or clinic or medical centre and whether public or private. The program is designed to meet the needs of those who are working in health services as practitioners, managers and administrators. It is also suitable for graduates with research interest in the changing nature of health and social care policies, delivery systems and professional practices in the new mixed economy of welfare.
1. RESEARCH METHODOLOGY
2. HEALTH PROMOTION
3.FINANCIAL MANAGEMENT
4. HOSPITAL & CLINIC MANAGEMENT
5. RELATIONSHIP MARKETING
6. PUBLIC & PRIVATE HEALTHCARE UNITS
7. HEALTH IN THE COUNTRYSIDE & THE CITY

13. MBA – PUBLIC RELATIONS & ADVERTISING
The aim of this MBA program is to enable students to understand the principles of public relations and advertising and explain the ways in which they can be used to develop successful PR and advertising programs. The two disciplines are combined under one MBA program thus confirming their inter-dependence and both disciplines are examined from a marketing perspective. We live in a world where the unpredictable and unforeseen exogenous factors are ever so dominant and corporations which ignore the possible disasters from social, political, governmental and environmental threats cannot be considered prudent. This is why this MBA program would be in-valuable to every executive whether in the private or public sectors. Areas covered include: Public Relations – Principles and PR in action; Media relations; public relations and marketing; Public relations in central and local government; ethics and codes of professional conduct; crisis management; sponsorships. Advertising – the advertising agency; advertising planning and budgeting; media research; consumer research; sales promotion; advertising effectiveness; advertising and society; international, multinational; global advertising.
1. PRACTICE OF MARKETING
2.MARKETING COMMUNICATIONS
3.PUBLIC RELATIONS & ADVERTISING
4. THE PRACTICE OF PUBLIC RELATIONS & ADVER-TISING
5. INFORMATION TECHNOLOGY
6. PUBLIC RELATIONS & ADVERTISING FOR SERVICES
7. RELATIONSHIP MARKETING

14. MBA - LOGISTICS
The MBA Logistics program has been designed to offer the student a thorough knowledge and understanding of the mechanics of the production process, distribution and the overall operational activity of logistics, purchasing and supply chain administration. The MBA Logistics program aims to explain the challenges of practitioners and executives the vital knowledge and skills necessary for the operations in an organization so that they will be capable to locate the problems and provide solutions to the wide range of logistical problems on a local and global scale. Executives attending the MBA – Logistics are expected to develop analytical skills and sharpen their decision making abilities in order to cope with everyday intricate problems.
1. DISTRIBUTION & MATERIALS MANAGEMENT
2. LOGISTICS SYSTEMS MANAGEMENT
3.INFORMATION MANAGEMENT & TECHNOLOGY
4.MANAGING CHANGE
5.RESEARCH METHODS
6. FINANCIAL PLANNING & CONTROL
7.GLOBAL MARKETING STRATEGIES

15. MBA – GLOBAL MARKETING STRATEGIES
The aim of this program is to cover the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global players, therefore exposing the student to the full spectrum of international marketing. It differentiates between marketing strategies appropriate to industrialized, developing and less developed economies and helps identify the major organizational changes to be made when a company moves from national to international to global marketing. Upon completion of this program students will have a clear understanding of: Analysing global market opportunities; Culture and global buyer behaviour; Assessment of global marketing opportunities; Corporate dimensions of the global marketing effort; Dimensions of global pricing strategy; Dimensions of global distribution strategy; Dimensions of global promotion strategy; Dimensions of exporting strategy; Organization and control of global marketing activities; Control of the global marketing effort;
1. GLOBAL MARKETING STRATEGIES
2.GLOBAL MARKETING RESEARCH
3.GLOBAL MARKETING COMMUNICATIONS
4.MARKETING PLANNING & CONTROL
5.EUROPEAN BUSINESS ENVIRONMENT
6.INFORMATION TECHNOLOGY
7.PRACTICE OF MARKETING

16. MBA Digital Marketing
In today´s highly competitive global business environment, marketing is undergoing an intense transformation. The digital media and internet have a growing influence on the new approaches to marketing. This shift in buying and consumerism requires a close training designed for students who are interested in this new activity sector. Digital marketing forms a significant segment of e-commerce and is a constantly changing area, presenting marketers with new challenges and opportunities on a regular basis. To date, the emergence of digital technology has led to a revolutionary change in marketing, and by the end of this decade every facet of the marketing mix will have been radically challenged. This MBA program is a unique and innovative programme. It reflects the needs of students who intend to work in the digital economy sector and it will provide them with the knowledge and skills required by the employers. This programme is particularly suited to candidates who want to develop a deeper understanding of new concepts. However, it is also an excellent grounding for any applicant who wishes to enter the field, offering a comprehensive grasp of digital marketing. You will grow, both professionally and personally, to reach your full potential. This MBA program will also present a new business model for digital marketing. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics that will be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality techniques, virtual worlds, open innovation, measurement and ROI tracking, and multichannel integration.
1. Concepts of Digital Marketing
2. Consumer Behaviour in Digital Marketing
3. Digital Marketing Strategy
4. Digital Marketing Tools
5. Social Media Marketing
6. Digital Brand Management
7. Mobile Marketing
PhD
PROGRAMME OF RESEARCH & RELATED FIELDS

1. A candidate for the degree of Ph.D. is required to satisfactorily investigate and evaluate, or to undertake a critical study of a chosen topic or topics, and to show lucidity in the presentation of the Thesis and understanding of the context and significance of the work. A candidate for the degree of Ph.D. is also expected to successfully complete a programme of work that results in a significant contribution to knowledge.

2. The programme of research must be such as to enable the student to acquire competence in the methods of research and scholarship, and to display sustained independent effort.

3. The application for registration should set out as systematically and fully as is practicable, the candidate's intended programme of work as it is seen at that time. Where necessary, consideration will be given to any subsequent request to modify the title of the research or the programme of work.

4. The area of study of the candidate's programme, the objectives of the investigation, its relationship to previous work in the same field and the methods of approach, must in all cases be stated in the application. Normally, the topics within the programme must also be defined in the application, but detailed specification of topics is not essential when either it is known initially that there may be more than one topic, but the nature of the subsequent topic (s) cannot be defined at that stage, or it is not feasible to provide a detailed account of the proposed investigation.

5. A candidate is normally expected to continue on the same topic throughout the registration period. Where new circumstances make a change or extension of topic desirable, a supplementary application by letter must be submitted.
ACADEMIC QUALIFICATIONS Applicants must hold: • A Bachelors degree or equivalent qualification / A Masters degree The level of attainment for the Bachelors degree will normally be equivalent to that of a First Class or Upper Second Class Honours Bachelors degree. Professional qualifications and relevant experience may be taken into account for entry to a Ph.D programme where applicants do not have a Bachelors degree. All applicants must have a Masters degree. For the Masters degree, we require an overall grade of 60 or above; B or above; GPA of 3 or above. Grading schemes of some institutions may vary - please provide an official grading scheme with your transcripts.

ENGLISH LANGUAGE PROFICIENCY You will be exempt from providing the IELTS/ TOEFL/Pearson score if you are a native English speaker, are a current student of OR have graduated from a UK institution or country where English is the first language within the last five years. If you do not meet the above criteria you need to demonstrate your English proficiency by taking one of the following tests: IELTS, TOEFL or Pearson (PTE). The minimum overall score required is:
• IELTS: 7.0 (with a minimum of 6.0 in each component)
• TOEFL: 100 internet-based (with a minimum of 25 in each component - internet based) or 623 paper-based.
• Pearson Test of English Academic (PTE): 66 (with a minimum of 51 in each component)
In exceptional cases, an IELTS score of 6.5 (or TOEFL 594 paper-based/90 internet-based or PTE 59) will be considered if you can demonstrate exceptional academic achievement. However, you must have achieved the minimum component scores in your particular test. Evidence of exceptional performance is:
• Distinction level performance in Masters Qualifications, or
• Previous research output published in high quality academic journals.
Evidence of your exceptional achievements (such as transcripts, copies of articles) should be accompanied by a short supporting statement from you. Without this supporting statement, your application will not be considered.
RESEARCH PROPOSAL All applicants to the Ph.D programme are required to submit a research proposal. Your application will be considered as incomplete unless a proposal is included. The research proposal is used to assess your aptitude for doctoral research and your ability to outline a research project that is suitable for a Ph.D. We also recommend that you provide a personal statement outlining your general interests in studying a Ph.D, your personal motivations for doing so and any flexibility in your chosen area(s) of research.
Year - I
- Collection of secondary data
- Research Methodology
- End of Year Exam
Year - II
- Collection of primary data (Research)
- Corporate Strategy End of Year Exam
Year - III
- Submission of Thesis
- Written or Oral exam or both on the Thesis subject area